(EN) Xeniya Shilina - Unlocking the Secrets of Effective Change Communication

In the latest episode of "Addicted to Comms," we dive into the world of internal change communication with Xeniya Shilina, who leads global change communication for Medtronic. The episode explores the multifaceted role of internal communicators, likening them to octopuses due to their need to juggle various tasks such as project management, change management, and human resources understanding. Xeniya shares her journey from aspiring journalist to becoming a change communication expert and discusses the significance of strategic communication in the ever-changing corporate landscape. She emphasizes the importance of understanding company strategy, measuring impact, and the nuances of change communication, which differ from regular internal communications. Xeniya also highlights the growing importance of diversity, inclusion, and employee well-being in communication strategies and provides insights into her role in managing large-scale organizational changes. The episode wraps up with a discussion on the challenges and strategies of globalizing communication across different cultures and regions.